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Alta Orla is a premium haircare brand founded in Texas, and the first to focus on hair health after environmental exposure. The name carries two forms of legacy. Alta nods to Claudia Alta Taylor, better known as Lady Bird Johnson, and her lifelong commitment to conservation. Orla, meaning golden princess, is inspired by the founder’s daughter. We developed the brand strategy and visual identity to hold their own alongside established names in premium haircare, with room to grow into retail, salons, luxury hotels and spas.
The color story begins with Bluebonnet, a deep, violet-leaning blue taken from the Texas state flower, a wildflower Lady Bird Johnson spent much of her life protecting. It ties the palette to both the brand’s home and its name. The image direction leads with people outdoors, captured in a soft, documentary style with natural light, matte film-like tones and subtle grain that hints at heritage.
The result is a brand that feels intelligent, editorial, and connected to the natural world it was built to celebrate.
Alta Orla
Visual Identity, Brand Strategy
2026
The Logo System
The logo system was designed to pair two sides of the brand. The wordmark is set in a classic editorial serif. It feels clean and confident to carry the precise, structured side of the identity. The monogram style brandmark has a crest-like quality that nods to the founder’s daughter and the idea of her carrying something forward. Hand-drawn curls at its base make it the softer, more fluid mark within the system, and its curves and stroke weight are matched to the wordmark so the two feel distinct but cohesive.
The Patterns
The brand patterns were designed to give Alta Orla an ownable graphic asset that directly ties to their product offering. Built from pollen calendar data recorded across an average year in Central Texas, the pattern system includes one pattern for the full year and four seasonal versions. Each turns the timing of a season into structured geometric bars shaped by organic data, echoing the relationship between infrastructure and natural growth. The patterns scale from box lids to tissue paper and work as blind embossing, as overlays on photography, and as seasonal packaging as the range grows.
