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Page Finlay Design is an interior design studio based in Saint Helena, California. Her work focuses on layered, personal spaces built around vintage pieces, bespoke craftsmanship, and attention to the sensory experience. When we began developing the visual identity, the brief was clear: the brand needed to feel elevated and timeless, with a quiet vintage quality running through every element.
Art Nouveau was the primary inspiration throughout, a thread that runs subtly through the logo, the typography, and the color palette. The result is a tactile, personal identity that reflects Page’s own sensibility for things old and new.
Page Finlay Design
Visual Identity
2025
The Logo System
The wordmark is set in Sainte Colombe, a serif typeface by Yoann Minet for Production Type. We hand-customized the G to introduce a whiplash-style curve, a detail drawn directly from Art Nouveau art and letterforms. Variations between thick and thin strokes give the mark a hand-crafted, expressive quality.
The brandmark features a hand-drawn letter F enclosed within a rectangular frame. The surrounding shape takes its cues from vintage tile motifs, introducing the same layered quality found throughout Page’s interiors work. The F continues the whiplash-style curve and is mirrored to create a feeling of movement and organic rhythm. Line weight variation across both the letterform and the frame ties it back to the wordmark, keeping the two elements visually coherent as a system.
Brand Collateral
Print and packaging assets were designed as an extension of the identity, built around the same values that run through Page’s interiors: texture, tactility, and the idea of layering. Each piece is intended to feel considered and memorable.
Stationery cards take their inspiration from vintage tilework, one of the core references across the color and logo direction. Cut-out detailing adds a tactile, playful element that goes beyond the print itself, leaving a lasting impression on potential clients. Gifting boxes bring a hospitality element into the suite, designed for the client-facing moments that are central to how Page works.
Across the full suite, whether stationery, swatch holders, or packaging, the collateral is designed to feel like a natural continuation of the identity, built around materiality and layering.
