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Reset Dental Studio is a boutique dental practice in California redefining the patient experience through a holistic, wellness-focused lens. It offers preventative, restorative and cosmetic care in a spa-like setting, alongside wellness events, workshops and community programming. The studio needed an identity that felt closer to a lifestyle brand than a traditional dental practice, with room to grow into a wider wellness destination.
We started with brand strategy, defining Reset’s purpose, values, audience and voice: calm, clear and educational instead of clinical. The visual identity moves away from the cool, clinical tones that are common in dentistry and instead draws inspiration from boutique wellness spaces and luxury hotels.
Reset Dental Studio
2025
Visual Identity, Brand Strategy, Website Design
Photography Credit: Reset Dental Studio
The Mark
The brandmark is built around the idea of pressing pause and the practices manta 'Hit Reset'. Its core shape comes from an on/off button, simplified into a more abstract form. A letter R is worked into the design to tie the mark to the name, its curve shaped to echo the gentle arc of a smile. Minimal and balanced, it adapts easily accross embossing and signage to textured print. The mark also becomes a core brand identifyer across merchandies and inpractice ammenitites.
Visual World & Collateral
Reset’s visual world takes its cues from boutique hospitality and beauty editorials instead of clinical dental imagery. Soft shadows, natural textures and unretouched portraits come together to create a visual world that feels warm, welcoming and human.
The same thinking shapes the collateral. Welcome packs, educational pieces and print materials use textured paper stocks, embossing, layered brand patterns and selective color accents, so each touchpoint feels tactile and considered instead of cold and medical. Branded merchandise carries the studio’s mantras beyond the dental chair, building a lifestyle and community around Reset.
